• Increasing awareness of the home brewing and amateur winemaking experience
• Initial training and ongoing progressive support and professional development complimented with a comprehensive trouble shooting manual
• Volume purchasing that contributes to your bottom line and outflanks the competition
• Support from well researched, reputable suppliers
• An exciting, quality product mix
• Marketing and media buying expertise
• Start-up and ongoing financial advice
• A comprehensive Full Disclosure Document
• Lease Negotiations
• A franchise team that's willing to go the extra distance

What We Offer You pay what we pay on all products and operational material purchased on your behalf Head Office purchases on your behalf and in consultation with you, to negotiate the best deal from over 12 reputable suppliers We encourage easy buy-in with terms that support your success and credit on all stock purchased after your start-up, on approved credit We will assist you with customer issues, staff hiring, merchandising, accounting and other aspects of the business Your bank accounts are not accessible to us A monthly royalty fee on total gross sales (less taxes) is locked in On-going training workshops combined with regular franchise meetings

Bob Lyons and Jane Tohill of our two Kingston, Ontario stores, two happy franchisees, enjoying the friendship of their customers and the comfort of their stores. Going to work is a pleasure!

What We're All About

Our primary business function is two-fold. It involves the selling of wine, beer, cider, and liqueur kits as well as malt extracts, grains, additives and hardware used in the home brewing process.

On-site wine making facilities provide a service for customers who cannot or will not make wine at home. Expertise in wine making is essential as you will be regarded as an "expert" by the customer.
This is what they expect. Understanding of and adherence to government regulations is crucial to your success. On premise wine making is only permitted in Ontario and British Columbia in Canada, at this time. Most states in the United States also permit this service.

Our business is one that requires a great deal of pre-sale and post-sale consultation. Initial decisions are not spontaneous so nurturing a potential brewer or wine maker through the decision making stage is critical and time consuming.You must allow yourself to be available for customers' concerns, consultation and encouragement. Customer loyalty is established during this period and guarantees your on-going success.

We are members of the Canadian Franchise Association, the Canadian Home Wine Makers Trade Association, the Retail Merchants Association, the Retail Council of Canada and the Canadian  Federation of Independent Businesses. All Bitters & Grapes Franchise operators are active membersof their community Chambers of Commerce.

Franchising is the most logical means of establishing rapid market share in this high growth industry. It also provides a fit with the franchisor's philosophy that the most effective growth can be achieved through a team of leader/owners rather than through an outmoded "we-they" business structure.

Therefore, the success of all Bitters & Grapes franchises will be the result of a team effort with compatible owner/operators working together towards mutual goals.

"How Do You Score?" is a personal assessment that goes along way toward overcoming initial decision making concerns.